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Can I use a celebrity's name or image to promote my product in Maine? What are the requirements?
Based on the provided context documents, there is no specific law in Maine that addresses the use of a celebrity’s name or image to promote a product. However, there are general laws related to the use of a person’s name or image for commercial purposes.
According to Maine’s Right of Publicity statute, it is illegal to use a person’s name, image, or likeness for commercial purposes without their consent [1]. Therefore, if you want to use a celebrity’s name or image to promote your product, you must obtain their consent first.
Additionally, the Federal Trade Commission (FTC) has guidelines for the use of endorsements and testimonials in advertising. If you use a celebrity’s endorsement or testimonial in your advertising, you must disclose any material connections between the celebrity and your company [1]. This means that if the celebrity is being paid or receiving any other benefits for endorsing your product, you must disclose that information in your advertising.
In summary, you can use a celebrity’s name or image to promote your product in Maine, but only with their consent. You must also comply with the FTC’s guidelines for endorsements and testimonials.
Source(s):
Jurisdiction
Maine