Can I use a celebrity's name or image to promote my product in Louisiana? What are the requirements?

Based on the documents provided, Louisiana has specific laws and regulations regarding the use of a celebrity’s name or image to promote a product.

Louisiana’s Right of Publicity Law

Louisiana recognizes the right of publicity, which is the right of an individual to control the commercial use of their name, image, likeness, or other identifiable aspects of their persona ^[1]. This means that using a celebrity’s name or image to promote a product without their permission could be a violation of their right of publicity.

Requirements for Using a Celebrity’s Name or Image

To use a celebrity’s name or image to promote a product in Louisiana, you must obtain their written consent ^[1]. Additionally, the use of a celebrity’s name or image must not be false, misleading, or deceptive ^[2].

Penalties for Violating Louisiana’s Right of Publicity Law

Violating Louisiana’s right of publicity law can result in civil liability for damages, injunctive relief, and attorney’s fees ^[1].

Therefore, it is important to obtain a celebrity’s written consent before using their name or image to promote a product in Louisiana. Failure to do so could result in legal consequences.

Source(s):

• [1] Public Buildings, Schools, and Other Institution s
• [2] Pesticide s

Jurisdiction

Louisiana

• Privacy