Can I use a celebrity's name or image to promote my product in Iowa? What are the requirements?

Using a celebrity’s name or image to promote a product in Iowa

In Iowa, using a celebrity’s name or image to promote a product is allowed as long as certain requirements are met.

According to Iowa Code § 714.16, it is illegal to use a person’s name, image, or likeness for commercial purposes without their written consent. Therefore, you must obtain written consent from the celebrity before using their name or image to promote your product.

Additionally, the use of a celebrity’s name or image must not be false or misleading. According to Iowa Code § 714.16, it is illegal to use a person’s name, image, or likeness in a way that implies their endorsement of a product if they have not actually endorsed it.

Therefore, if you plan to use a celebrity’s name or image to promote your product in Iowa, you must obtain their written consent and ensure that the use of their name or image is not false or misleading.

Jurisdiction

Iowa

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