Can I use a celebrity's name or image to promote my product in Indiana? What are the requirements?

Using a Celebrity’s Name or Image to Promote a Product in Indiana

In Indiana, using a celebrity’s name or image to promote a product is generally allowed as long as you have their permission or the right to use their likeness. However, there are certain requirements that must be met.

Right of Publicity

Indiana recognizes the right of publicity, which means that individuals have the right to control the commercial use of their name, image, likeness, or other recognizable aspects of their persona. This right is protected under Indiana common law and statute ^[1][2].

Requirements for Using a Celebrity’s Name or Image

To use a celebrity’s name or image to promote a product in Indiana, you must obtain their permission or the right to use their likeness. This can be done through a written agreement or contract ^[1].

Additionally, you must ensure that the use of the celebrity’s name or image does not mislead consumers or imply that the celebrity endorses your product unless they have given their explicit permission to do so ^[1].

Conclusion

In summary, you can use a celebrity’s name or image to promote your product in Indiana as long as you have their permission or the right to use their likeness. You must also ensure that the use of their name or image does not mislead consumers or imply endorsement unless explicitly permitted.

Source(s):

• [1] William S. Culbertson Mansion
• [2] Imposition of Tax and Deductions

Jurisdiction

Indiana

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