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Can I use a celebrity's name or image to promote my product in Illinois? What are the requirements?
Using a celebrity’s name or image to promote a product in Illinois
Illinois has a right of publicity law that protects individuals from unauthorized commercial use of their name, image, or likeness. Therefore, using a celebrity’s name or image to promote a product in Illinois without their permission may result in legal consequences.
To use a celebrity’s name or image for commercial purposes in Illinois, you must obtain their written consent. The consent must be specific and include the intended use of their name or image, the duration of use, and the compensation offered [1].
Additionally, Illinois has a deceptive trade practices act that prohibits false or misleading advertising. Therefore, any use of a celebrity’s name or image must not be misleading or deceptive [5].
It is important to note that the laws regarding the use of a celebrity’s name or image for commercial purposes may vary depending on the specific circumstances. Therefore, it is recommended to consult with a legal professional for guidance on this matter.
In summary, to use a celebrity’s name or image to promote a product in Illinois, you must obtain their written consent and ensure that the use is not misleading or deceptive.
Source(s):
Jurisdiction
Illinois