Can I use a celebrity's name or image to promote my product in Georgia? What are the requirements?

Using a Celebrity’s Name or Image to Promote a Product in Georgia

In Georgia, using a celebrity’s name or image to promote a product is generally allowed as long as the celebrity has given their consent. However, there are certain requirements that must be met in order to use a celebrity’s name or image for commercial purposes.

According to Georgia’s Right of Publicity statute, O.C.G.A. § 51-1-20, a person’s name, image, likeness, or voice cannot be used for commercial purposes without their consent. This means that if you want to use a celebrity’s name or image to promote your product, you must first obtain their permission.

Additionally, any advertising or promotional materials that use a celebrity’s name or image must include a disclaimer that indicates that the celebrity has endorsed or is associated with the product. The disclaimer should be clear and conspicuous, and should be placed in a location where it is easily visible to consumers.

Jurisdiction

Georgia, Georgia

• Privacy