Can I use a celebrity's name or image to promote my product in Arkansas? What are the requirements?

Use of Celebrity Names or Images for Product Promotion in Arkansas

In Arkansas, the use of a celebrity’s name or image to promote a product is regulated by the state’s right of publicity laws. According to Arkansas law, a person’s name, voice, signature, photograph, or likeness may not be used for commercial purposes without their consent ^[11].

Requirements for Using Celebrity Names or Images for Product Promotion

To use a celebrity’s name or image for product promotion in Arkansas, you must obtain their consent. This can be done through a written agreement that outlines the terms of the use and compensation for the celebrity ^[11].

Additionally, the use of a celebrity’s name or image must not be false, misleading, or deceptive. It must accurately represent the celebrity’s endorsement of the product ^[11].

Conclusion

To use a celebrity’s name or image for product promotion in Arkansas, you must obtain their consent and ensure that the use is not false, misleading, or deceptive.

^[11] Computation of Tax Liability, 26 ARCO Chapter 51, Subchapter 4.

Source(s):

• [11] Computation of Tax Liability

Jurisdiction

Arkansas

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