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Can I use a celebrity's name or image to promote my product in Arizona? What are the requirements?

Using a Celebrity’s Name or Image to Promote a Product in Arizona

In Arizona, using a celebrity’s name or image to promote a product is generally allowed as long as you obtain the necessary permissions and follow certain requirements.

Obtaining Permissions

Before using a celebrity’s name or image, you must obtain their permission. This can be done through a written agreement or contract that outlines the terms of use and compensation.

Requirements

In addition to obtaining permission, there are certain requirements that must be followed when using a celebrity’s name or image to promote a product in Arizona. These include:

  • Disclosing that the celebrity is being compensated for their endorsement
  • Ensuring that the endorsement is truthful and not misleading
  • Avoiding any false or unsubstantiated claims about the product
  • Complying with all applicable laws and regulations

It is important to note that failure to follow these requirements can result in legal consequences.

Sources: [1][2]

If you need further legal advice on this matter, it is recommended that you consult with a licensed attorney in Arizona.

Source(s):
Jurisdiction

Arizona