Can I use a celebrity's name or image to promote my product in Alaska? What are the requirements?

Using a Celebrity’s Name or Image to Promote a Product in Alaska

In Alaska, using a celebrity’s name or image to promote a product is generally allowed as long as it does not violate any laws or regulations. However, there are certain requirements that must be met in order to use a celebrity’s name or image for commercial purposes.

According to Alaska Statutes, a person may not use a person’s name, voice, signature, photograph, or likeness for advertising purposes without that person’s written consent [AKST 03.40]. This means that if you want to use a celebrity’s name or image to promote your product, you must obtain their written consent first.

Additionally, Alaska has laws regarding false advertising and deceptive trade practices. If you use a celebrity’s name or image in a way that is misleading or deceptive, you could be in violation of these laws [AKAC 12]. Therefore, it is important to ensure that your use of a celebrity’s name or image is truthful and not misleading.

In summary, you can use a celebrity’s name or image to promote your product in Alaska as long as you obtain their written consent and ensure that your use is truthful and not misleading.

Jurisdiction

Alaska

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