Can I skip obtaining consent to sell personal information in New Jersey? What are the requirements?

To sell personal information in New Jersey, you must obtain consent from the consumer. The New Jersey Consumer Privacy Act (NJCPA) requires businesses to provide consumers with a clear and conspicuous notice that describes the categories of personal information collected and the purposes for which the information will be used. The notice must also inform consumers of their right to opt-out of the sale of their personal information. ^[2.1]

Additionally, businesses must provide a “Do Not Sell My Personal Information” link on their website or mobile app that allows consumers to opt-out of the sale of their personal information. Businesses must also provide a toll-free number and an email address for consumers to submit opt-out requests. ^[2.1]

If a consumer opts-out, businesses must respect their decision and not sell their personal information. Businesses must also wait at least 12 months before asking the consumer to opt-in to the sale of their personal information. ^[2.1]

Failure to comply with the NJCPA can result in penalties of up to $7,500 for each violation. ^[2.1]

Therefore, you cannot skip obtaining consent to sell personal information in New Jersey.

Source(s):

• [2.1] Contact information

Jurisdiction

New Jersey

• Privacy