Can I skip obtaining consent to disclose personal information for a business purpose in California? What are the requirements?

Based on the additional context provided in ^[2.1], businesses in California cannot skip obtaining consumer consent to disclose personal information for a business purpose, except as expressly allowed by the CCPA and its regulations ^[2.1]. The methods for obtaining consumer consent must incorporate certain principles, including being easy to understand, symmetrical in choice, avoiding confusing language or interactive elements, avoiding choice architecture that impairs or interferes with the consumer’s ability to make a choice, and being easy to execute ^[2.1].

Therefore, businesses must obtain consumer consent to disclose personal information for a business purpose in California, and the requirements for obtaining consent are outlined in the CCPA and its regulations. The specific requirements for obtaining consent may vary depending on the circumstances and the type of personal information being disclosed.

Source(s):

• [2.1] Requirements for Methods for Submitting Ccpa Requests and Obtaining Consumer Consent.

Jurisdiction

California

• Privacy