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Can I email 2000 prospects at once in New Mexico? What are the requirements?
Emailing Prospects in New Mexico
To email prospects in New Mexico, you must comply with the state’s email marketing laws. The New Mexico Unsolicited Electronic Mail Act requires that you obtain consent from recipients before sending them commercial emails.
According to the law, you can send commercial emails to recipients who have given you express consent or with whom you have an existing business relationship. An existing business relationship is defined as a prior transaction or inquiry within the past 12 months.
If you plan to send commercial emails to 2000 prospects at once, you must ensure that you have obtained express consent from each recipient or have an existing business relationship with them.
Additionally, your emails must include a clear and conspicuous opt-out mechanism that allows recipients to unsubscribe from future emails.
It is also important to note that the New Mexico Real Estate Commission requires that real estate licensees use their designated email address for all official communications [4].
Requirements for Email Marketing in New Mexico
To comply with the New Mexico Unsolicited Electronic Mail Act, your commercial emails must meet the following requirements:
- Include a clear and conspicuous subject line that accurately reflects the content of the email
- Include a valid physical mailing address of the sender
- Include a clear and conspicuous opt-out mechanism that allows recipients to unsubscribe from future emails
- Honor opt-out requests within 10 business days
- Do not use false or misleading header information
- Do not use deceptive subject lines
- Identify the email as an advertisement, if applicable
Failure to comply with these requirements can result in penalties and legal action.
[4]Source(s):
Jurisdiction
New Mexico