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Can I email 2000 prospects at once in Missouri? What are the requirements?

Emailing Prospects in Missouri

In Missouri, there are no specific laws or regulations that prohibit emailing prospects. However, there are federal laws that regulate commercial emails, such as the CAN-SPAM Act. The CAN-SPAM Act requires that commercial emails include certain information, such as a clear and conspicuous subject line, a valid physical postal address, and a way for recipients to opt-out of future emails. Additionally, the Act prohibits false or misleading header information and deceptive subject lines.

Therefore, if you plan to email prospects in Missouri, you must comply with the CAN-SPAM Act requirements. You can email up to 2000 prospects at once, but make sure that your emails comply with the Act.

Requirements for Emailing Prospects in Missouri

To comply with the CAN-SPAM Act, your commercial emails must include the following:

  • A clear and conspicuous subject line that accurately reflects the content of the email.
  • A valid physical postal address of your business or organization.
  • A way for recipients to opt-out of future emails, such as an unsubscribe link.
  • Accurate “From,” “To,” and “Reply-To” header information that identifies your business or organization.
  • No false or misleading header information or deceptive subject lines.

If you fail to comply with the CAN-SPAM Act, you may face penalties of up to $43,280 per email. Therefore, it is important to ensure that your emails comply with the Act’s requirements.

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Source(s):
Jurisdiction

Missouri