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Can I email 2000 prospects at once in Massachusetts? What are the requirements?

Emailing Prospects in Massachusetts

In Massachusetts, there are laws and regulations that govern email marketing. The Massachusetts Anti-Spam Law requires that all commercial emails sent to Massachusetts residents include an opt-out mechanism, a clear and conspicuous identification that the message is an advertisement, and a valid physical postal address of the sender [1].

Additionally, the federal CAN-SPAM Act requires that all commercial emails sent to US residents include a clear and conspicuous identification that the message is an advertisement, a valid physical postal address of the sender, and an opt-out mechanism [5].

It is important to note that sending unsolicited commercial emails to individuals who have not given their consent is generally not allowed. Violating these laws can result in penalties and legal action.

Requirements for Emailing Prospects

To ensure compliance with the Massachusetts Anti-Spam Law and the CAN-SPAM Act, it is recommended that you follow these guidelines when emailing prospects in Massachusetts:

  • Obtain consent from recipients before sending commercial emails.
  • Include a clear and conspicuous identification that the message is an advertisement.
  • Include a valid physical postal address of the sender.
  • Include an opt-out mechanism that allows recipients to unsubscribe from future emails.
  • Honor opt-out requests promptly.
  • Keep accurate records of consent and opt-out requests.

It is important to note that the requirements for emailing prospects may vary depending on the specific circumstances. For more information, you may contact your local or state authorities [2].

Therefore, it is recommended that you consult with a legal professional to ensure compliance with all applicable laws and regulations before emailing prospects in Massachusetts.

[index]

  • [1]: Executive Office of Elder Affairs | Mass.gov
  • [2]: Electricians : Occupational Outlook Handbook: : U.S. Bureau of …
  • [5]: Complying with the Telemarketing Sales Rule | Federal Trade …
Source(s):
Jurisdiction

Massachusetts