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Can I email 2000 prospects at once in Maryland? What are the requirements?

Emailing Prospects in Maryland

In Maryland, there are laws and regulations that govern email marketing. The primary law that regulates email marketing in Maryland is the Maryland Commercial Law Code § 14-3001 et seq. This law requires that businesses obtain consent from individuals before sending them commercial emails.

To email 2000 prospects at once in Maryland, you must ensure that you have obtained their consent to receive commercial emails from you. You can obtain consent through opt-in forms, sign-up sheets, or other means that clearly explain what the individual is signing up for and how their information will be used.

Additionally, your emails must include a clear and conspicuous way for recipients to opt-out of future emails. You must honor opt-out requests within 10 business days.

It is also important to ensure that your emails comply with the CAN-SPAM Act, a federal law that sets rules for commercial email. The CAN-SPAM Act requires that commercial emails include accurate header information, a subject line that accurately reflects the content of the email, and a physical mailing address.

Requirements for Email Marketing in Maryland

To comply with Maryland law, your commercial emails must meet the following requirements:

  • Obtain consent from individuals before sending them commercial emails
  • Include a clear and conspicuous way for recipients to opt-out of future emails
  • Honor opt-out requests within 10 business days
  • Comply with the CAN-SPAM Act, including including accurate header information, a subject line that accurately reflects the content of the email, and a physical mailing address.

It is important to note that failure to comply with these requirements can result in penalties and legal action.

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Source(s):
Jurisdiction

Maryland