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Can I collect pixel information from participants in Utah? What are the requirements?

Collecting Pixel Information from Participants in Utah

Based on the documents provided, the collection of personally identifiable information related to a user of a governmental entity’s website is subject to certain requirements.

According to UTCO 63D-2-103, a governmental entity may not collect personally identifiable information related to a user of the governmental entity’s website unless the governmental entity has taken reasonable steps to ensure that on the day on which the personally identifiable information is collected the governmental entity’s website complies with Subsection (2). Subsection (2) requires that a governmental website shall contain a privacy policy statement that discloses the personally identifiable information collected by the governmental entity, how it is used, and the procedures by which a user of a governmental entity may request access to and correction of their personally identifiable information.

Therefore, if you plan to collect pixel information from participants in Utah, you must ensure that your website complies with the requirements outlined in UTCO 63D-2-103. This includes having a privacy policy statement that discloses the personally identifiable information collected and how it is used, as well as providing procedures for users to request access to and correction of their personally identifiable information.

Additionally, UTAC R895-8-6 states that any personally identifiable information an individual provides to a State website shall be used solely by the State, its entities, and third party agents with whom it has contracted to perform a state function on its behalf, unless superseded by a federal statute, federal regulation, or State statute. Therefore, any collection of pixel information must comply with these restrictions.

In summary, you may collect pixel information from participants in Utah, but you must ensure that your website complies with the requirements outlined in UTCO 63D-2-103 and that any collection of personally identifiable information complies with the restrictions outlined in UTAC R895-8-6.

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Source(s):
Jurisdiction

Utah