Ask Reggi Your Question Now

Reggi is the free generative AI assistance for regulatory compliance
Ask a Question

Can I collect pixel information from participants in California? What are the requirements?

Based on the documents provided, it is important to note that the California Consumer Privacy Act of 2018 (CCPA) regulates the collection of personal information of California residents. The CCPA defines personal information as “information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” [2]

Pixel tracking is a method of collecting personal information from website visitors. The use of pixel tracking can leak personal information to third parties, and any type of personal and identifying information can be collected and shared. [1]

Therefore, if you are collecting personal information through pixel tracking from California residents, you must comply with the CCPA. This means that you must provide notice to California residents about the categories of personal information you collect, the purposes for which the information is used, and the categories of third parties with whom the information is shared. You must also provide California residents with the right to opt-out of the sale of their personal information. [2]

In summary, you can collect pixel information from participants in California, but you must comply with the CCPA requirements.

Source(s):
Jurisdiction

California