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Can I avoid tracking unique users or website visitors in New Jersey? What are the requirements?

To avoid tracking unique users or website visitors in New Jersey, you must comply with the state’s privacy laws. The New Jersey Online Privacy Protection Act (NJOPPA) requires website operators to conspicuously post a privacy policy that discloses the types of personal information collected from users and how that information is used and shared [2.1]. Additionally, the state’s data breach notification law requires businesses to notify affected individuals if their personal information is compromised in a data breach [3.1].

To comply with NJOPPA, your privacy policy must include the following information [2.1]:

  • The categories of personally identifiable information collected through the website or online service
  • The categories of third-party service providers that may have access to the information
  • The process for reviewing and requesting changes to personally identifiable information collected through the website or online service
  • The effective date of the privacy policy

Furthermore, the policy must be accessible from the website’s homepage or through a conspicuous link on the homepage [2.1].

It is important to note that while NJOPPA does not explicitly require website operators to obtain user consent before collecting personal information, it does require that users be provided with notice of the collection and use of their information [2.1].

In summary, to avoid tracking unique users or website visitors in New Jersey, website operators must comply with NJOPPA by posting a privacy policy that discloses the types of personal information collected and how it is used and shared. Additionally, businesses must comply with the state’s data breach notification law by notifying affected individuals if their personal information is compromised in a data breach.

Source(s):
Jurisdiction

New Jersey