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Can I use social media to promote my business without violating advertising laws in Wisconsin? What are the requirements?
Social Media Advertising in Wisconsin
In Wisconsin, advertising laws prohibit false, misleading, or deceptive advertising [1.1]. Therefore, any advertising on social media must be truthful and not misleading.
Additionally, if you are promoting a business on social media, you may need to comply with the Wisconsin Department of Agriculture, Trade and Consumer Protection’s (DATCP) rules and regulations for advertising. These rules require that any advertising must be truthful and not misleading, and must not omit any material information that would make the advertisement misleading [1.1].
Requirements for Social Media Advertising
To comply with Wisconsin’s advertising laws, you should ensure that any advertising on social media is truthful and not misleading. You should also ensure that any material information is included in the advertisement.
If you are promoting a business on social media, you may also need to comply with DATCP’s rules and regulations for advertising. These rules require that any advertising must be truthful and not misleading, and must not omit any material information that would make the advertisement misleading [1.1].
In addition, if you are using social media to promote a business, you should ensure that you comply with any applicable federal laws and regulations, such as the Federal Trade Commission’s (FTC) rules on advertising and endorsements. The FTC requires that any endorsements or testimonials in advertising must be truthful and not misleading, and must disclose any material connections between the endorser and the advertiser [2.1].
Official State Newspaper
Wisconsin’s official state newspaper is designated by the joint committee on legislative organization, which recommends to the legislature to designate some newspaper published in Wisconsin to be the official state newspaper [2.1]. Any legal notices required to be published in the official state newspaper are deemed official [2.1].
Conclusion
To promote a business on social media in Wisconsin, you must ensure that any advertising is truthful and not misleading, and that any material information is included in the advertisement. You may also need to comply with DATCP’s rules and regulations for advertising, as well as any applicable federal laws and regulations. Legal notices required to be published should be published in Wisconsin’s official state newspaper.
[1.1]: WIST 423.301 [2.1]: WIST 985.04
Source(s):
Jurisdiction
Wisconsin