Can I use social media to promote my business without violating advertising laws in West Virginia? What are the requirements?

Social Media Advertising Laws in West Virginia

Businesses can use social media to promote their business in West Virginia as long as they comply with advertising laws. The West Virginia Code does not have any specific provisions regarding social media advertising. However, businesses should ensure that their advertising complies with advertising laws and regulations. This includes ensuring that their advertising is truthful and not misleading, including a disclaimer that the communication is an advertisement, and complying with the Federal Trade Commission’s (FTC) guidelines on sponsored content.

FTC Guidelines on Social Media Advertising

The FTC requires that all sponsored content be clearly labeled as such. This includes posts on social media platforms such as Facebook, Twitter, and Instagram. Businesses should ensure that their advertising complies with the FTC’s guidelines on sponsored content.

Jurisdiction

West Virginia

• General