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Can I use social media to promote my business without violating advertising laws in Utah? What are the requirements?

To promote your business on social media in Utah, you must comply with the Utah Consumer Sales Practices Act (UCSPA) and the Utah Telephone Fraud Prevention Act (UTFPA), as well as any other relevant laws and regulations.

Requirements under the UCSPA

The UCSPA prohibits false or misleading advertising and requires that all advertising be truthful and not deceptive. Additionally, the UCSPA requires that all advertising include the name and address of the advertiser. [3.1]

Requirements under the UTFPA

The UTFPA prohibits unsolicited telephone calls or facsimile advertisements to individuals who have requested not to receive them. The UTFPA also requires that all telephone solicitations include the name and telephone number of the person or entity making the call. [3.2][3.3]

Paid advertisements are permitted in Utah as long as they are designated as such and the compensation paid to the newspaper or periodical for inserting the paid advertisement is not more than the regular rate charged by the newspaper or periodical for that service. [2.1]

Conclusion

To promote your business on social media in Utah, you must comply with the UCSPA and the UTFPA, as well as any other relevant laws and regulations. This means that your advertising must be truthful and not deceptive, and you must not make unsolicited telephone calls or facsimile advertisements to individuals who have requested not to receive them. Additionally, all advertising must include the name and address of the advertiser, and all telephone solicitations must include the name and telephone number of the person or entity making the call. Paid advertisements are permitted as long as they are designated as such and the compensation paid is not more than the regular rate charged by the newspaper or periodical for that service. [2.1][3.1][3.2][3.3]

Source(s):
Jurisdiction

Utah