Can I use social media to promote my business without violating advertising laws in Oregon? What are the requirements?

Social Media Advertising Laws in Oregon

In Oregon, businesses can use social media to promote their products or services as long as they comply with advertising laws. The Oregon Revised Statutes (ORS) provide guidelines for advertising and promotion, including on social media platforms.

Prohibited Advertising Practices

ORS 646A.602 prohibits false, misleading, or deceptive advertising. This includes making false claims about a product or service, using misleading images or language, or omitting important information that would affect a consumer’s decision to purchase.

Additionally, businesses cannot engage in unfair or unconscionable advertising practices, such as bait-and-switch tactics or using high-pressure sales tactics.

Required Disclosures

If a business promotes a product or service on social media, they must disclose any material connections they have with the product or service. This includes if they received compensation for the promotion or if they have a personal relationship with the company.

The Federal Trade Commission (FTC) provides guidelines for social media advertising disclosures, which include using clear and conspicuous language and placing the disclosure in a location where it is easily visible to consumers.

Conclusion

In summary, businesses can use social media to promote their products or services in Oregon as long as they comply with advertising laws. This includes avoiding false or misleading advertising practices and disclosing any material connections they have with the product or service. For more information, businesses can consult with an attorney or review the ORS guidelines on advertising and promotion.

[ORS 646A.602][FTC Guidelines]^[1.1][2.1]

Source(s):

• [2.1] Conducting business on or near grounds of fair or society.

Jurisdiction

Oregon

• General