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Can I use social media to promote my business without violating advertising laws in North Carolina? What are the requirements?

Advertising Laws and Regulations in North Carolina

In North Carolina, businesses must comply with general advertising laws and regulations. These include:

  • False Advertising: Businesses must not make false or misleading claims in their advertising [1.1].
  • Unfair and Deceptive Trade Practices: Businesses must not engage in unfair or deceptive trade practices in their advertising [1.1].
  • Endorsements: If a business uses endorsements in their advertising, they must comply with the Federal Trade Commission’s guidelines on endorsements and testimonials [1.1].

Requirements for Social Media Advertising

There are no specific requirements for social media advertising in North Carolina. However, businesses must comply with the general advertising laws and regulations mentioned above.

Additionally, businesses should ensure that their social media advertising is truthful, accurate, and not misleading. They should also disclose any material connections they have with endorsers or influencers [1.1].

It is important to note that job listing services in North Carolina have specific requirements for advertising and publication [2.1]. These requirements include identifying the service as a job listing service and recording job orders before advertising or publishing information about available jobs. Job listing services must also ensure that the information they publish is not false or deceptive.

In summary, businesses can use social media to promote their business in North Carolina as long as they comply with general advertising laws and regulations. They should ensure that their advertising is truthful, accurate, and not misleading, and disclose any material connections they have with endorsers or influencers. Job listing services have additional requirements for advertising and publication.

[1.1]: NCGS 115D-78 [2.1]: NCGS 95-47.26

Source(s):
Jurisdiction

North Carolina