Can I use social media to promote my business without violating advertising laws in New Jersey? What are the requirements?

Social Media Advertising in New Jersey

Yes, you can use social media to promote your business in New Jersey as long as you comply with the state’s advertising laws. The following are the requirements for social media advertising in New Jersey:

1. Truthful and Accurate Claims: Businesses must ensure that their social media advertising is truthful and accurate. They must not make false or misleading claims about their products or services.
2. Disclosures: If a business is promoting a product or service on social media and has a material connection to the product or service, such as receiving compensation or free products, they must disclose this connection. The disclosure must be clear and conspicuous.
3. Endorsements: If a business is using endorsements in their social media advertising, they must ensure that the endorsement is truthful and accurate. They must also disclose any material connections between the endorser and the business.
4. Testimonials: If a business is using testimonials in their social media advertising, they must ensure that the testimonial is truthful and accurate. They must also disclose any material connections between the person giving the testimonial and the business.
5. Children: If a business is advertising to children on social media, they must comply with the Children’s Advertising Review Unit (CARU) guidelines.

Additional Resources

For more information on advertising laws in New Jersey, you can refer to the following resources:

• New Jersey Division of Consumer Affairs: Advertising Regulations ^[1.2]
• Federal Trade Commission: Endorsement Guides ^[2.1]

Note that this information is not exhaustive and businesses should consult with legal counsel to ensure compliance with all applicable laws and regulations.

Source(s):

• [1.2] New Jersey Micro-Business Assistance Program
• [2.1] Rates for official advertising

Jurisdiction

New Jersey

• General