Can I use social media to promote my business without violating advertising laws in Nevada? What are the requirements?

Requirements for Advertising on Social Media in Nevada

To promote your business on social media in Nevada, you must comply with advertising laws and regulations. Here are some requirements to keep in mind:

1. Disclose sponsored content: If you are promoting a product or service on social media and receiving compensation for it, you must disclose that the content is sponsored. The disclosure must be clear and conspicuous, and placed in a location where users can easily see it ^[1.1].
2. Avoid false or misleading claims: Your social media content must not contain false or misleading claims about your product or service. You must be able to substantiate any claims you make ^[1.1].
3. Comply with FTC guidelines: The Federal Trade Commission (FTC) has guidelines for advertising on social media. You must comply with these guidelines, which include disclosing sponsored content and avoiding false or misleading claims ^[1.1].
4. Obtain necessary licenses: Depending on the nature of your business, you may need to obtain licenses or permits to operate in Nevada. For example, if you sell alcohol, you must obtain a license to do so ^[4.1].
5. Register with the Nevada Film Office: If you are a media production company producing a motion picture in Nevada, you must register with the Nevada Film Office and obtain any necessary permits ^[1.6].
6. Comply with economic development programs: If you are participating in economic development programs in Nevada, you must comply with the requirements of those programs. For example, if you are certified as a local emerging small business, you must comply with the criteria set forth in NRS 231.1405 and any regulations adopted pursuant to NRS 231.1408 ^[1.7].
7. Provision of information concerning programs for small businesses and disadvantaged business enterprises to minority-owned, woman-owned, veteran-owned, and LGBTQ-owned businesses: If you are a minority-owned, woman-owned, veteran-owned, or LGBTQ-owned business, you may be eligible for certain financing programs. The Secretary of State shall ensure that the state business portal enables a person who applies through the state business portal for the issuance or renewal of a state business license pursuant to chapter 76 of NRS to indicate whether the applicant is a minority-owned business, a woman-owned business, a veteran-owned business, or an LGBTQ-owned business. If a person who applies through the state business portal for the issuance or renewal of a state business license pursuant to chapter 76 of NRS indicates that the business is a minority-owned business, a woman-owned business, a veteran-owned business, or an LGBTQ-owned business, the Secretary of State shall provide the information concerning programs to provide financing for small businesses ^[2.1].

Conclusion

To promote your business on social media in Nevada, you must comply with advertising laws and regulations, obtain necessary licenses, and comply with economic development programs if applicable. Make sure to disclose sponsored content, avoid false or misleading claims, and comply with FTC guidelines. If you are a minority-owned, woman-owned, veteran-owned, or LGBTQ-owned business, you may be eligible for certain financing programs.

Source(s):

• [1.1] Fund for the Nevada Magazine; conditions for trading of advertising services for services or products that benefit Nevada Magazine.
• [2.1] Provision of information concerning programs for small businesses and disadvantaged business enterprises to minority-owned, woman-owned, veteran-owned and LGBTQ-owned businesses.
• [1.6] Registration and permits required for production of motion picture.
• [4.1] Doing business without required license; penalty.
• [1.7] Application; certification and provision of information concerning financing programs for small businesses by Office of Economic Development; compilation and posting of list of certified businesses on Internet website.

Jurisdiction

Nevada

• General