Can I use social media to promote my business without violating advertising laws in Colorado? What are the requirements?

Requirements for Advertising on Social Media in Colorado

To promote your business on social media in Colorado, you must comply with the state’s advertising laws. The requirements for advertising on social media are similar to those for other forms of advertising.

• Advertising must not be false or misleading ^[1.1](#^[1.2]).
• If you offer a specific item at a specific price or terms, you must usually and customarily offer that item at those amounts or terms ^[3.1](#^[1.3]).
• You must comply with the Colorado no-call list program if you plan to make telephone solicitations ^[2.1](#^[2.1]).

Social Media Advertising

Social media advertising is subject to the same requirements as other forms of advertising. You must ensure that your advertisements are not false or misleading. If you offer a specific item at a specific price or terms, you must usually and customarily offer that item at those amounts or terms.

Additionally, if you plan to make telephone solicitations through social media, you must comply with the Colorado no-call list program ^[2.1](#^[2.1]).

Overall, it is important to ensure that your social media advertising complies with all applicable laws and regulations in Colorado.

Source(s):

• [1.1] Bait advertising.
• [2.1] Unlawful to make telephone solicitations to subscribers on the Colorado no-call list - requirements for telephone solicitations generally.
• [3.1] Advertising.
• [1.2] False statements as to circulation.
• [1.3] Fraud in effecting sales.

Jurisdiction

Colorado

• General