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Can I use social media to promote my business without violating advertising laws in Arizona? What are the requirements?

Social Media Advertising in Arizona

In Arizona, businesses can use social media to promote their products or services as long as they comply with advertising laws. The Arizona Revised Statutes (AZRS) provide guidelines for advertising and sponsorship programs [1.1].

According to AZRS 28-7316, the advertising and sponsorship program established by the Department of Transportation shall be limited to motor vehicle and motorist-related goods and services. Therefore, businesses can advertise on social media as long as they comply with this limitation.

Requirements for Advertising in Arizona

Businesses that offer or sell a business opportunity in Arizona must comply with AZRS 44-1276.01 [3.1]. This statute requires sellers to provide a written disclosure document to the consumer before the consumer signs a contract or makes any payment. The disclosure document must contain specific information, including a factual description of the business opportunity, the total monies required, and any recurring monies that the consumer is or may be asked to pay.

Additionally, businesses that solicit consumers from a location in Arizona or a consumer located in Arizona must file a registration statement with the Secretary of State [3.2]. The registration statement must contain information such as the true legal name of the seller, the name under which the seller is doing business, and the seller’s business form and state of organization.

Tourism Encouragement

AZRS 28-7312 establishes the Arizona Highways magazine to encourage tourist travel to and through the state by giving publicity to points and places of historic interest, climatic and recreational advantages, the possibilities of successful pursuits and industrial enterprises and other information that in the opinion of the director tends to attract visitors to this state. The publicity shall be given through the medium of the magazine “Arizona Highways” and the publication of maps, pamphlets and other descriptive material designed to carry out the purposes of this article [1.2].

Conclusion

Businesses can use social media to promote their products or services in Arizona as long as they comply with advertising laws. They must ensure that their advertising is limited to motor vehicle and motorist-related goods and services. Additionally, businesses that offer or sell a business opportunity must provide a written disclosure document to the consumer and file a registration statement with the Secretary of State. There are no specific requirements for social media advertising in Arizona. However, businesses can take advantage of the Arizona Highways magazine to encourage tourist travel to and through the state.

Source(s):
Jurisdiction

Arizona