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Can I use email marketing to fundraise in Wisconsin? What are the requirements?

Email Marketing for Fundraising in Wisconsin

In Wisconsin, charitable organizations that raise or receive more than $25,000 in contributions or pay someone to do fundraising functions must register with the Division of Charitable Organizations within 30 days [1]. However, if the organization does not intend to raise or receive contributions of more than $25,000 during a fiscal year and has no paid employees, it is exempt from registration [1].

Regarding political fundraising, a Member is prohibited from spending official funds to make any unsolicited mass communication within 90 days of any election in which the Member’s name is on the ballot [2].

As for sales and use tax requirements, persons selling at temporary events in Wisconsin are required to obtain a temporary event seller’s permit and collect and remit Wisconsin sales and use tax [3].

In summary, if your charitable organization intends to raise or receive contributions of more than $25,000 during a fiscal year or pays someone to do fundraising functions, it must register with the Division of Charitable Organizations within 30 days. Political fundraising through unsolicited mass communication using official funds is prohibited within 90 days of an election. Temporary event sellers in Wisconsin are required to obtain a permit and collect and remit sales and use tax.

Source(s):
Jurisdiction

Wisconsin