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Can I use email marketing to fundraise in South Carolina? What are the requirements?
Email Marketing for Fundraising in South Carolina
Email marketing can be used for fundraising in South Carolina, but there are certain requirements that must be followed.
According to the South Carolina Solicitation of Charitable Funds Act [2], any public communication made by a political committee, including email communications, must display a disclaimer. The disclaimer must include the name and address of the political committee, as well as a statement that the communication is not authorized by any candidate or candidate’s committee.
Additionally, the Act requires that any professional solicitor or fundraising counsel used for a political campaign must comply with the disclosure requirements of Section 8-13-920 [2].
It is important to note that the Act applies to charitable solicitation activities in the state of South Carolina, so if the fundraising is not for a charitable organization, these requirements may not apply.
Requirements for Email Marketing
In addition to the requirements outlined in the South Carolina Solicitation of Charitable Funds Act, there are other requirements that must be followed when using email marketing for fundraising.
The Federal Election Commission (FEC) requires that any email communication sent by a political committee must include a disclaimer that identifies the committee and states that the communication is not authorized by any candidate or candidate’s committee [5].
Furthermore, the FEC requires that any email communication sent by a political committee must include an opt-out mechanism that allows recipients to unsubscribe from future emails [5].
Conclusion
In summary, email marketing can be used for fundraising in South Carolina, but there are certain requirements that must be followed. These requirements include displaying a disclaimer that identifies the political committee and stating that the communication is not authorized by any candidate or candidate’s committee, as well as complying with the disclosure requirements of Section 8-13-920 if using a professional solicitor or fundraising counsel for a political campaign. Additionally, any email communication sent by a political committee must include a disclaimer and an opt-out mechanism as required by the FEC.
Source(s):
Jurisdiction
South Carolina