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Can I use email marketing to fundraise in North Carolina? What are the requirements?

Email Marketing for Fundraising in North Carolina

Email marketing can be used for fundraising in North Carolina, but there are certain requirements that must be followed.

According to the North Carolina General Statutes - Chapter 163 Article 22A 1, it is permissible for a federal political committee to make contributions to a candidate or political committee in North Carolina. However, the contribution must comply with the limits, prohibitions, and reporting requirements of the Federal Election Campaign Act [5].

Additionally, if the email marketing is being conducted by a professional fundraiser, they must be registered with the South Carolina Secretary of State and comply with the regulations outlined in §33-56-20(9) of the Act [1].

It is important to note that the Secretary of State may investigate a charitable organization upon their own motion or the complaint of any person, and may assess administrative fines [3].

Therefore, before conducting email marketing for fundraising in North Carolina, it is important to ensure compliance with all relevant regulations and requirements.

Requirements for Email Marketing

In addition to complying with the regulations outlined above, there are certain requirements that must be followed when conducting email marketing for fundraising purposes.

According to the Federal Election Commission (FEC), any communication that is coordinated with a candidate or political party must include a disclaimer stating who paid for the communication and whether it was authorized by a candidate or political party [2].

Therefore, any email marketing for fundraising purposes must include a disclaimer that complies with FEC regulations.

It is also important to ensure that any email marketing campaign complies with the CAN-SPAM Act, which outlines requirements for commercial emails, including providing a clear and conspicuous opt-out mechanism and including a valid physical postal address in the email [4].

Overall, while email marketing can be an effective tool for fundraising in North Carolina, it is important to ensure compliance with all relevant regulations and requirements.

[index]

  • [1]: Professional Fundraisers and Solicitors | SC Secretary of State
  • [2]: FEC | Advertising and disclaimers
  • [3]: Charities | SC Secretary of State
  • [4]: Home | FEC
  • [5]: NC General Statutes - Chapter 163 Article 22A 1 Article 22A …
Source(s):
Jurisdiction

North Carolina