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Can I use email marketing to fundraise in New Hampshire? What are the requirements?
Requirements for Email Marketing Fundraising in New Hampshire
Email marketing can be used for fundraising in New Hampshire, but there are certain requirements that must be met.
Consent Requirements
In order to send marketing emails to individuals in New Hampshire, you must have their consent. This can be either express or implied consent. Express consent is obtained when an individual explicitly agrees to receive marketing emails from you. Implied consent can be obtained when an individual has an existing relationship with you, such as being a customer or donor, and you have obtained their contact information through that relationship. [1.1]
Content Requirements
All marketing emails sent to individuals in New Hampshire must include a clear and conspicuous opt-out mechanism that allows the recipient to easily unsubscribe from future emails. Additionally, the email must clearly identify the sender and include accurate contact information for the sender. [1.1]
Anti-Spam Requirements
Marketing emails sent to individuals in New Hampshire must comply with the federal CAN-SPAM Act, which requires that emails be truthful and not misleading, and that they include certain information such as a physical mailing address for the sender. [1.1]
Fundraising Requirements
If you are using email marketing for fundraising purposes, you may also need to comply with New Hampshire’s charitable solicitation laws. These laws require that charitable organizations register with the state and provide certain disclosures to donors. [1.1]
Conclusion
In summary, in order to use email marketing for fundraising in New Hampshire, you must obtain consent from recipients, include certain content in your emails, comply with anti-spam laws, and potentially comply with charitable solicitation laws.
Source(s):
Jurisdiction
New Hampshire