Can I use customer data for marketing purposes without violating privacy laws in Wisconsin? What are the requirements?

Using Customer Data for Marketing Purposes in Wisconsin

In Wisconsin, using customer data for marketing purposes is regulated by several laws, including WIST 100.207, WIST 100.525, and WIST 100.52.

WIST 100.207

WIST 100.207 regulates advertising and sales representations for telecommunications services. Under this law, a person may not make any false, misleading, or deceptive statement or representation with regard to the provision of telecommunications service, including the rates, terms, or conditions for telecommunications service. Additionally, a person may not engage in negative option billing or negative enrollment of telecommunications services, including unbundled telecommunications services.

WIST 100.525

WIST 100.525 regulates the obtaining, selling, or receiving of telephone records without consent. Under this law, no person may obtain, or attempt to obtain, a telephone record that pertains to a customer who is a resident of Wisconsin without the customer’s consent. Additionally, a person may not sell or offer to sell a telephone record obtained in a manner prohibited under this law.

WIST 100.52

WIST 100.52 regulates telephone solicitations. Under this law, a telephone solicitor or an employee or contractor of a telephone solicitor may not use an electronically prerecorded message in telephone solicitation without the consent of the recipient of the telephone call. Additionally, a telephone solicitor may not make a telephone solicitation to a telephone number that, at the time the solicitation is made, is listed on the state do-not-call registry.

Requirements

To use customer data for marketing purposes in Wisconsin, you must comply with the requirements of WIST 100.207, WIST 100.525, and WIST 100.52. This means that you must not make any false, misleading, or deceptive statements or representations with regard to the provision of telecommunications services, and you must not obtain or sell telephone records without the customer’s consent.

Additionally, you should ensure that you comply with any other relevant laws and regulations, such as the General Data Protection Regulation (GDPR) if you are collecting data from customers in the European Union.

It is important to note that this is not an exhaustive list of all the laws and regulations that may apply to using customer data for marketing purposes in Wisconsin. If you have specific questions or concerns, you should consult with a legal professional.

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Source(s):

• [2.1] Disclosure requirements.
• [3.1] Telephone solicitations.
• [4.1] Marketing agreement council.

Jurisdiction

Wisconsin

• General