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Can I use customer data for marketing purposes without violating privacy laws in Vermont? What are the requirements?

Using Customer Data for Marketing Purposes in Vermont

In Vermont, using customer data for marketing purposes is subject to certain requirements to comply with privacy laws [1.1]([1.1]).

Requirements for Using Customer Data for Marketing Purposes in Vermont

To use customer data for marketing purposes in Vermont, you must comply with the following requirements:

  1. A marketing rule must be proposed and approved by at least 51% of the eligible producers who participate in the referendum before it may be adopted [1.1]([1.1]).
  2. A data broker shall register with the Secretary of State annually, on or before January 31 following a year in which a person meets the definition of data broker as provided in section 2430 of this title, and provide certain information, including a statement specifying the data collection, databases, or sales activities from which a consumer may not opt out [2.4]([2.4]).
  3. A data broker shall develop, implement, and maintain a comprehensive information security program that is written in one or more readily accessible parts and contains administrative, technical, and physical safeguards that are appropriate to the size, scope, and type of business of the data broker obligated to safeguard the personally identifiable information under such comprehensive information security program [2.2]([2.2]).
  4. Any data collector that owns or licenses computerized personally identifiable information or login credentials shall notify the consumer that there has been a security breach [2.5]([2.5]).

Note that these requirements are not exhaustive and you should consult the relevant laws and regulations for more information.

Additional Information

Permissive use or disclosure of covered information of a student is allowed under certain circumstances [2.1]([2.1]). It is the policy of Vermont to protect the privacy of customers of financial institutions [3.1](Doc_[3.1]).

If you require more specific information, please provide additional details.

Source(s):
Jurisdiction

Vermont