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Can I use customer data for marketing purposes without violating privacy laws in Oklahoma? What are the requirements?

To use customer data for marketing purposes in Oklahoma, you must comply with the Electric Usage Data Protection Act [1.1][1.5].

Use of Customer-Identifiable Usage Data

Electric utilities may utilize customer-identifiable usage data for their internal regulated business purposes which may include, but are not limited to, the provision of services in an effective and efficient manner, collection of charges and other fees from customers for services provided, planning, operation, maintenance, repair or optimization of the electric utility infrastructure, and subject to approval by the Commission, or in the case of a self-regulated cooperative subject to approval of its board of trustees, development, enhancement, marketing, provision of energy-related products and services or promotion of public policy objectives. The use of customer-identifiable usage data under the provisions of this section shall not require customer consent [1.1].

Use and Disclosure of Aggregate Usage Data

Electric utilities may use aggregate usage data for their internal business purposes. The use of aggregate usage data by electric utilities shall not require customer consent. Subject to the restrictions in paragraph 2 of this subsection and without customer consent, electric utilities may disclose aggregate usage data to third parties and may make aggregate usage data generally available to the public for purposes such as promoting energy assistance, conservation, environmental advocacy, research, or measuring company performance. Any aggregate usage data disclosed as authorized in paragraph 1 of this subsection shall contain a sufficient number of similarly situated customers within a particular geographic area so that the daily usage routines or habits of an individual customer could not reasonably be deduced from the data [1.2].

Therefore, you may use customer data for marketing purposes if it is in aggregate form and does not contain identifying information of individual customers. If you want to use customer-identifiable usage data, you must obtain approval from the Commission or the board of trustees of a self-regulated cooperative.

Source(s):
Jurisdiction

Oklahoma