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Can I use customer data for marketing purposes without violating privacy laws in Nebraska? What are the requirements?

Use of Customer Data for Marketing Purposes in Nebraska

Nebraska does not have specific laws or regulations that govern the use of customer data for marketing purposes. However, businesses must comply with federal laws such as the CAN-SPAM Act and the Telephone Consumer Protection Act (TCPA) when sending marketing emails or making marketing calls. These laws require businesses to obtain consent from customers before sending marketing messages and provide an opt-out mechanism for customers who no longer wish to receive such messages.

Additionally, businesses must comply with the Nebraska Consumer Protection Act, which prohibits deceptive trade practices, including false or misleading advertising [2.1].

Disclosure Requirements for Seller-Assisted Marketing Plans

If you are selling, leasing, or offering to sell or lease a seller-assisted marketing plan in Nebraska, you must comply with the disclosure requirements outlined in NERS 59-1732 and NERS 59-1733. These requirements include providing a written disclosure document to potential purchasers that contains specific information about the seller, the initial payment charged, the services the seller will perform, any training provided, and any arrangements for buy-back or secured investment [2.3].

Conclusion

In summary, while there are no specific laws in Nebraska that govern the use of customer data for marketing purposes, businesses must comply with federal laws such as the CAN-SPAM Act and the TCPA, as well as the Nebraska Consumer Protection Act. If you are selling, leasing, or offering to sell or lease a seller-assisted marketing plan in Nebraska, you must comply with the disclosure requirements outlined in NERS 59-1732 and NERS 59-1733.

Source(s):
Jurisdiction

Nebraska