Can I use customer data for marketing purposes without violating privacy laws in Maine? What are the requirements?

Using Customer Data for Marketing Purposes in Maine

In Maine, a provider may not use, disclose, sell, or permit access to customer personal information, except as provided in subsections 3 and 4, Title 16, chapter 3, subchapters 10 and 11 and 18 United States Code, Section 2703 ^[1.1]. However, a provider may use, disclose, sell, or permit access to a customer’s customer personal information if the customer gives the provider express, affirmative consent to such use, disclosure, sale, or access. A customer may revoke the customer’s consent under this paragraph at any time ^[1.1].

Therefore, to use customer data for marketing purposes in Maine, you must obtain express, affirmative consent from the customer. Additionally, the customer must be able to revoke their consent at any time.

Conclusion

To use customer data for marketing purposes in Maine, you must obtain express, affirmative consent from the customer and allow them to revoke their consent at any time.

Source(s):

• [1.1] Privacy of broadband Internet access service customer personal information

Jurisdiction

Maine

• General