Can I use customer data for marketing purposes without violating privacy laws in Arkansas? What are the requirements?

Based on the documents provided, businesses in Arkansas must obtain express consent from customers before using their data for marketing purposes ^[1.1]. Additionally, businesses that acquire, own, or license personal information about an Arkansas resident must implement and maintain reasonable security procedures and practices appropriate to the nature of the information to protect the personal information from unauthorized access, destruction, use, modification, or disclosure ^[4.1].

Therefore, to use customer data for marketing purposes in Arkansas, businesses must obtain express consent from customers and implement reasonable security procedures to protect personal information.

It is important to note that telephonic sellers must provide certain information to prospective purchasers, and must comply with the Arkansas Consumer Telephone Privacy Act ^[5.1][3.4].

In summary, to use customer data for marketing purposes in Arkansas, businesses must obtain express consent from customers, implement reasonable security procedures to protect personal information, and comply with the Arkansas Consumer Telephone Privacy Act.

Source(s):

• [1.1] Customer privacy.
• [4.1] Protection of personal information.
• [5.1] Information to be provided each prospective purchaser.
• [3.4] Prohibitions.

Jurisdiction

Arkansas

• General