Can I use customer data for marketing purposes without violating privacy laws in Arizona? What are the requirements?

Using Customer Data for Marketing Purposes in Arizona

Based on the context documents, it is prohibited to use customer data for marketing purposes without the authorization of the customer to whom the record pertains or by fraudulent, deceptive or false means ^[4.1]. Entities that maintain communication service records, telephone records or public utility records of a resident of this state shall establish reasonable procedures to protect against unauthorized or fraudulent disclosure of such records that could result in substantial harm or inconvenience to any customer ^[4.1].

Therefore, to use customer data for marketing purposes, you must obtain the customer’s authorization. Additionally, you must establish reasonable procedures to protect against unauthorized or fraudulent disclosure of such records that could result in substantial harm or inconvenience to any customer.

It is important to note that the context documents do not provide specific requirements for obtaining customer authorization or establishing reasonable procedures to protect against unauthorized or fraudulent disclosure. Therefore, it is recommended that you consult with a legal professional to ensure compliance with all applicable laws and regulations.

Source(s):

• [4.1] Unauthorized or fraudulent procurement, sale or receipt prohibited; procedures to protect against disclosure

Jurisdiction

Arizona

• General