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Can I use customer data for marketing purposes without violating privacy laws in Alaska? What are the requirements?

Using Customer Data for Marketing Purposes in Alaska

Alaska has privacy laws that protect customer data. The confidentiality of library records is protected by law, and the names, addresses, or other personal identifying information of people who have used materials made available to the public by a library shall be kept confidential, except upon court order [4.2]. Additionally, it is unlawful to engage in the telephone solicitation of a customer whose telephone number has been registered with the national do not call registry for the minimum amount of time required by the national do not call registry before the date the call is made [5.1].

Regarding marketing purposes, Alaska has specific requirements for sellers to disclose information to buyers before signing a contract or receiving any consideration. At least 10 days before a buyer signs the contract required by AS 45.66.090, or at least 10 days before receipt of any consideration by the seller, whichever event occurs first, the seller shall give the buyer the written disclosure statement described in (b) of this section [3.1]. The department shall specify by regulation the form and content of the disclosure statement required by (a) of this section, including the seller’s name, type of business organization, address, and name of any parent or affiliated company related to the transaction [3.1].

Therefore, customer data cannot be used for marketing purposes without violating privacy laws in Alaska. If a seller wants to use customer data for marketing purposes, they must comply with the disclosure requirements outlined in AS 45.66.090 and provide a written disclosure statement to the buyer.

In summary, to use customer data for marketing purposes in Alaska, sellers must comply with the disclosure requirements outlined in AS 45.66.090 and provide a written disclosure statement to the buyer. It is also important to note that the confidentiality of library records is protected by law, and the names, addresses, or other personal identifying information of people who have used materials made available to the public by a library shall be kept confidential, except upon court order. Additionally, it is unlawful to engage in the telephone solicitation of a customer whose telephone number has been registered with the national do not call registry for the minimum amount of time required by the national do not call registry before the date the call is made.

Source(s):
Jurisdiction

Alaska