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Can I use a competitor's trademark in my advertising in Wyoming? What are the requirements?

Based on the documents provided, using a competitor’s trademark in advertising in Wyoming is not specifically addressed. However, there are requirements for advertising in general that must be followed.

Filing Requirements for Advertising

An issuer must provide a copy of any Medicare supplement advertisement intended for use in Wyoming to the Commissioner of Insurance for review or approval [1.2]. Every insurer, health care service plan, or other entity providing long-term care insurance or benefits in Wyoming must provide a copy of any long-term care insurance advertisement intended for use in Wyoming to the Commissioner of Insurance for review and approval [1.3]. All advertisements for previously approved cancer policies must be filed with the Department of Insurance prior to being utilized for the purpose of solicitation within Wyoming [1.1].

Entity Approval of Advertising

A third-party administrator (TPA) that advertises on behalf of an entity may only use advertising that has been approved in writing by the entity in advance of its use. A TPA that mentions any current or formerly contracted entity in its advertising must obtain the entity’s prior written consent [1.4].

Outline of Coverage

All materials advertising cancer insurance within Wyoming must contain an outline of benefits, exclusions, and conditions of coverage. Such outline must specify any applicable waiting period, the period of time within which the policy can be returned for a full refund, all exceptions, limitations, reductions, and conditions of coverage, and a summarization of all benefits provided by the policy [1.5].

Based on the documents provided, there are no specific requirements or restrictions on using a competitor’s trademark in advertising in Wyoming. However, all advertisements must be filed with the appropriate regulatory agency for review and approval, and third-party administrators must obtain written approval from the entity they are advertising on behalf of.

Source(s):
Jurisdiction

Wyoming