Can I use a competitor's trademark in my advertising in Pennsylvania? What are the requirements?

Pennsylvania Trademark Law

Under Pennsylvania law, the use of a competitor’s trademark in advertising is allowed if it is done in a non-deceptive manner and does not create a likelihood of confusion among consumers.[1] However, the use of a competitor’s trademark in a way that suggests endorsement or affiliation with the competitor is not allowed.[2]

Requirements for Using Competitor’s Trademark in Advertising

To use a competitor’s trademark in advertising in Pennsylvania, the following requirements must be met:

• The use must be non-deceptive.
• The use must not create a likelihood of confusion among consumers.
• The use must not suggest endorsement or affiliation with the competitor.

Relevant Pennsylvania Laws

The documents provided do not contain any additional information relevant to the query.

Conclusion

Under Pennsylvania law, the use of a competitor’s trademark in advertising is allowed if it is done in a non-deceptive manner and does not create a likelihood of confusion among consumers. However, the use of a competitor’s trademark in a way that suggests endorsement or affiliation with the competitor is not allowed.

Jurisdiction

Pennsylvania

• General