Can I use a competitor's trademark in my advertising in Hawaii? What are the requirements?

Based on the documents provided, it is important to note that advertising in Hawaii is regulated by HIAR 19-137-12. According to this regulation, third party examiners who are certified by the department may state that they are “certified” but shall not indicate that a program is approved, sanctioned, or in any other way endorsed by the department over another program. However, there is no specific information regarding the use of a competitor’s trademark in advertising.

Therefore, based on the documents provided, it is unclear whether using a competitor’s trademark in advertising in Hawaii is allowed or not. It is recommended to consult with a legal professional for further guidance on this matter.

Jurisdiction

Hawaii

• General