Can I use a competitor's trademark in my advertising in Arkansas? What are the requirements?

Based on the context documents, using a competitor’s trademark in advertising in Arkansas is subject to certain requirements.

Requirements for Using a Competitor’s Trademark in Advertising in Arkansas

According to Arkansas law, using a competitor’s trademark in advertising is allowed as long as it is done in a non-deceptive manner and does not create a likelihood of confusion among consumers . However, there are certain requirements that must be met:

1. The use of the trademark must be in a non-deceptive manner and not create a likelihood of confusion among consumers .
2. The use of the trademark must be in good faith and not intended to cause harm to the competitor .
3. The use of the trademark must be necessary to describe the product or service being offered .
4. The use of the trademark must not suggest that the competitor endorses or is affiliated with the product or service being offered .

Additional Information

The context documents do not provide any additional information that is relevant to this query.

Conclusion

In summary, using a competitor’s trademark in advertising in Arkansas is allowed as long as it is done in a non-deceptive manner, in good faith, necessary to describe the product or service being offered, and does not suggest endorsement or affiliation.

Jurisdiction

Arkansas

• General