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Can I sell products or services online without violating e-commerce laws in Wisconsin? What are the requirements?

Selling Products or Services Online in Wisconsin

If you plan to sell products or services online in Wisconsin, you must comply with the state’s e-commerce laws. Here are some requirements you need to consider:

  • Sales Tax: Wisconsin requires online sellers to collect sales tax on sales made to customers in the state. You must register for a seller’s permit with the Wisconsin Department of Revenue and collect and remit sales tax on taxable sales. [1.1]
  • Consumer Protection Laws: Online sellers must comply with Wisconsin’s consumer protection laws, which prohibit deceptive advertising, unfair business practices, and other forms of fraud. [1.1]
  • Privacy Policy: If you collect personal information from customers, you must have a privacy policy that discloses how you collect, use, and protect that information. [1.1]
  • Terms of Service: You should have a terms of service agreement that outlines the terms and conditions of using your website or purchasing your products or services. [1.1]
  • Website Accessibility: Your website must be accessible to people with disabilities under the Americans with Disabilities Act (ADA). This means that your website should be designed to accommodate users with visual, auditory, and other disabilities. [1.1]
  • Intellectual Property: You should ensure that your website and products do not infringe on the intellectual property rights of others. This includes trademarks, copyrights, and patents. [1.1]
  • Shipping and Returns: You should have clear policies for shipping and returns, including information on shipping rates, delivery times, and return policies. [1.1]
  • Age Verification: If you sell age-restricted products, such as alcohol or tobacco, you must have a system in place to verify the age of your customers. [1.1]
  • Licensing Requirements: If you plan to sell alcohol beverages online, you must hold the appropriate license, permit, or authorization issued under Wisconsin Chapter 125.04. [2.1]

It is important to note that this is not an exhaustive list of requirements, and you should consult with an attorney to ensure that you are in compliance with all applicable laws and regulations.

[1.1][2.1]

Source(s):
Jurisdiction

Wisconsin