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Can I offer discounts or promotions without violating pricing laws in Washington? What are the requirements?
Requirements for Offering Discounts and Promotions in Washington
To offer discounts or promotions in Washington, you must comply with the state’s consumer protection laws and regulations [1.1]. Here are some requirements to keep in mind:
- Do not make false, misleading, or deceptive statements regarding the nature, duration, merchandise, or other terms of a sale [2.1].
- Representations in advertising regarding price savings or discounts on sale merchandise must be bona fide and substantiated [2.1].
- All advertisements, marketing efforts, promotions, marketing materials, discount plan documents, brochures, discount plan cards, and any other communications of a discount plan organization provided to prospective members and members must be truthful and not misleading in fact or in implication [4.1].
- Each discount plan organization shall make general disclosures in not less than twelve-point type on the first content page of any advertisements, marketing materials, or brochures made available to the public relating to a discount plan, along with any enrollment forms given to a prospective member [4.1].
Therefore, to offer discounts or promotions in Washington, you must ensure that your advertising and marketing materials are not deceptive and comply with the requirements of the Consumer Protection Act. If you are a discount plan organization, you must make general disclosures and ensure that all communications to prospective members and members are truthful and not misleading.
Source(s):
- [1.1] Finding—Violations—Consumer protection act—Application.
- [2.1] Advertising—Moving sale.
- [4.1] Communications with regulators and consumers—Restrictions—Required general disclosures.
Jurisdiction
Washington