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Can I offer discounts or promotions without violating pricing laws in New York? What are the requirements?

Discounts and Promotions in New York

In New York, businesses are generally allowed to offer discounts and promotions as long as they comply with pricing laws. However, there are certain requirements that businesses must follow to avoid violating these laws.

Requirements for Discounts and Promotions

  • Truth in Advertising: Businesses must accurately represent the discount or promotion being offered and not engage in false or misleading advertising [2.1].
  • No Bait and Switch: Businesses cannot advertise a discount or promotion and then refuse to honor it or try to substitute a different product or service [2.1].
  • No Discrimination: Businesses cannot discriminate in offering discounts or promotions based on race, gender, age, or other protected characteristics [2.1].
  • No Price Gouging: Businesses cannot raise prices before offering a discount or promotion to make it appear more attractive [2.1].

Additionally, businesses making automatic renewal or continuous service offers to consumers in New York must comply with NYCL GBS § 527-A. This includes presenting the offer terms in a clear and conspicuous manner, obtaining the consumer’s affirmative consent, providing an acknowledgment that includes the offer terms and cancellation policy, and providing a mechanism for cancellation [2.1].

Conclusion

As long as businesses comply with these requirements, they can offer discounts and promotions without violating pricing laws in New York. However, it is important to consult with a legal professional to ensure compliance with all applicable laws and regulations.

[2.1]
Source(s):
Jurisdiction

New York