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Can I offer discounts or promotions without violating pricing laws in Massachusetts? What are the requirements?

Discounts and Promotions in Massachusetts

In Massachusetts, businesses can offer discounts and promotions as long as they comply with all applicable laws and regulations. According to MGL Chapter 93E, Section 3A, no agreement, formal or informal, shall require the use of any promotion, premium, coupon, give-away, or rebate in the operation of the business. However, a retail dealer may participate in a promotion, premium, coupon, give-away, or rebate sponsored by a supplier and completely paid for by said supplier, or unless said dealer elects to participate at his own expense.

It is important to note that businesses must also comply with other pricing laws in Massachusetts, such as the Buy Massachusetts Program [2.1], which aims to connect local companies’ needs with products made or services provided by other local companies. Additionally, businesses advertising the price of a new motor vehicle must include all charges of any type, except taxes, and shall include, without limitation, any charges for freight, handling or preparation necessary or usual before delivery to the consumer [3.2].

Furthermore, businesses must not engage in any unfair methods of competition and unfair or deceptive acts or practices, as defined in section 4 of MGL Chapter 93B [3.3]. Transient vendors must also have state and local licenses to sell goods, wares, or merchandise [4.1].

It is recommended to consult with a legal professional to ensure compliance with all relevant laws and regulations.

[2.1] [3.2] [3.3] [4.1]

Source(s):
Jurisdiction

Massachusetts