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Can I offer discounts or promotions without violating pricing laws in Hawaii? What are the requirements?
To offer discounts or promotions in Hawaii without violating pricing laws, you must ensure that your promotions or advertisements are truthful and not misleading. False advertising is a misdemeanor offense in Hawaii, and it occurs when a person knowingly or recklessly makes or causes to be made a false or misleading statement in any advertisement addressed to the public or to a substantial number of persons [1.1](#[1.1]). Misleading statements include an offer to sell property or services if the offeror does not intend to sell or provide the advertised property or services at the price equal to or lower than the price offered, in a quantity sufficient to meet the reasonably-expected public demand, unless quantity is specifically stated in the advertisement, or at all [1.1](#[1.1]).
Additionally, Hawaii law prohibits unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce [4.2](#[4.2]). This includes offering promotions or discounts that are not actually available or that are misleading in any way.
There are no specific requirements for offering discounts or promotions in Hawaii, but it is important to ensure that any promotions or discounts offered are truthful and accurately reflect the terms and conditions of the offer. It is also important to avoid any misleading statements or omissions that could be considered false advertising or unfair competition.
Source(s):
Jurisdiction
Hawaii