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Can I offer discounts or promotions without violating pricing laws in Florida? What are the requirements?

Discounts and Promotions in Florida

In Florida, businesses can offer discounts and promotions as long as they follow certain requirements to avoid violating pricing laws [1.1]. Here are the requirements:

  1. Truth in Advertising: Businesses must ensure that their advertising is truthful and not misleading. This means that any discounts or promotions advertised must be accurate and not exaggerated.
  2. No Bait and Switch: Businesses cannot advertise a product or service at a discounted price and then switch the customer to a more expensive product or service.
  3. No Discrimination: Discounts and promotions must be offered to all customers equally. Businesses cannot discriminate based on race, gender, age, or any other protected characteristic.
  4. No Price Gouging: During a state of emergency, businesses are prohibited from charging excessive prices for essential goods and services.

Additionally, violating these requirements constitutes a violation of the Florida Deceptive and Unfair Trade Practices Act [2.1].

It is also important to note that there are specific pricing restrictions for gasoline in Florida [3.1]. However, these restrictions do not apply to discounts or promotions offered by businesses in general.

In conclusion, businesses in Florida can offer discounts and promotions as long as they follow the requirements outlined above and do not violate any other pricing laws.

Source(s):
Jurisdiction

Florida