Can I offer a money-back guarantee for my product or service in Connecticut? What are the requirements?

To offer a money-back guarantee for your product or service in Connecticut, you must comply with the requirements set forth in 42 RCSA 110b-4. According to this regulation, if you advertise “Satisfaction or Your Money Back,” “10 Day Free Trial,” or similar representations, you must guarantee that the full purchase price will be refunded at the option of the purchaser. If this guarantee is subject to any conditions or limitations, they must be clearly and conspicuously disclosed in the advertisement ^[1.3].

Additionally, if there is a material contingency, condition, or limitation on the offer, it shall be an unfair or deceptive act or practice to fail to conspicuously state such contingency, condition, or limitation reasonably adjacent to the offer ^[1.2].

Therefore, to offer a money-back guarantee in Connecticut, you must clearly and conspicuously disclose any conditions or limitations on the guarantee and state them reasonably adjacent to the offer.

Source(s):

• [1.2] Offer conditions
• [1.3] Refunds

Jurisdiction

Connecticut

• General